Browsing: Marketing

A court ruling that Aldi infringed Thatchers’ trademark could “open the floodgates” for similar cases, meaning retailers producing brand lookalikes…

Determined to “focus” on its own prices rather than matching competitors, Asda has ditched the scheme just 12 months after…

Charlotte Lock will head up marketing at the V&A, with a focus on developing audiences under the age of 35.…

With only one in four TV ads being subtitled in the UK and less than one in 10 with audio…

Technology firm Nvidia is now the world’s ninth most valuable brand, according to Brand Finance.   Credit: JHVEPhoto / Shutterstock…

The online greetings card company is hoping to build its brand awareness through a bold new look and the introduction…

Premier Foods has mitigated the impact of private label competitors by offering consumers what its CEO claims are “genuinely superior…

Netflix achieved its largest subscriber growth ever, adding 19 million new users in the final three months of 2024. Over…

Research from the Advertising Association finds trust in advertising continues to grow, driven by TV and cinema. Source: The Advertising…

The Marketing Week Podcast is back for 2025 and we’re starting with a look at some of this week’s biggest…