Browsing: Marketing

Innovation is the “primary enabler” of pricing for the consumer goods giant and remains a crucial component of its business…

Owner Associated British Foods “remains confident in the Primark proposition” despite falling sales. Source: Shutterstock. Unseasonal weather and shaky consumer…

The Information Commissioner’s Office has laid out its 2025 objectives as it looks to promote responsible data use. The Information…

All five measures making up GfK’s Consumer Confidence Index have declined in January, putting the overall score at its lowest…

Tesco’s ‘Every little helps’ has been revealed as the UK’s most memorable slogan, according to new data shared exclusively with…

Dr Martens has reported a 5% drop in its EMEA DTC revenue, despite overall Q3 group revenues rising by 3%…

Marketers say marketing always first to see cuts when businesses are squeezed Half (50%) of marketers believe their function is…

Brand architecture is an element of a marketer’s job that doesn’t always feel that important – until you realise you…

BANGKOK, 23 de noviembre de 2024 /PRNewswire/ — Los premios SMARTIES Tailandia 2024 reunieron a los pioneros y las mentes…

Marketing para la Generación Z: comience con el enfoque de que es posible que no sepa todo lo que piensa…