Browsing: Marketing

As well as investing in price Marks & Spencer wants to ensure its clothing is designed to last as it…

Adam&eveDDB, Uncommon, VCCP and Mother were among the agencies celebrated at the Oystercatchers Awards 24 in a ceremony attended by…

Brands need to put in the “unexciting but necessary work” if they want to go after potential retailer “copycats” of…

Meta claims changes to its content moderation policy have not impacted advertiser demand, as the business aims to focus on…

Source: Shutterstock Despite economic uncertainty both locally and globally, UK advertising spend continues to grow, driven by widespread adoption of…

Starbucks is “close to doubling” its marketing spend as a percentage of revenue, as the coffee chain focuses on “getting…

The company is “currently recruiting” for an interim customer and marketing director, with Day set to join German vehicle marketplace Mobile.de. …

ITV CEO Dame Carolyn McCall replaces former Diageo CMO Syl Saller as The Marketing Society’s new president. ITV CEO and…

The holiday company is restructuring its sales and marketing function, splitting the combined chief sales and marketing officer position into…

The retailer credits “sharper prices”, a growing loyalty scheme and “more effective promotions” for strong performance.  Morrisons has reported its…