Browsing: Marketing

Unilever increased its brand and marketing investment to its highest level for over decade in 2024, as it focused on…

Restaurant Brands International, owner of brands including Burger King and Tim Hortons, enjoyed “solid” results in the UK despite weak…

Source: Shutterstock Heineken increased its marketing investment by €300m (£250.4m) in 2024, representing a 10.7% increase from the year before,…

Top marketers from Nomad Foods, The Telegraph and PwC discuss the rise of AI, winning over the board and when…

The Coca-Cola Company will pursue expanded profit margins by reaping the rewards of its marketing transformation programme, not cutting budgets,…

  Beats ‘Listen to Your Heart’ campaign. Source: Beats When a new campaign is launched, people in the industry often…

Source: Shutterstock We all know marketers are being asked to do more with less, taking on bigger remits without the…

McDonald’s UK business needs to step up its marketing execution as it faces an “under pressure” consumer and stiff competition…

Short-form video competitors benefit from TikTok ban Some creators were driven to other platforms in the wake of the brief…

The number of businesses offering a marketing apprenticeship has fallen for the second consecutive year, according to exclusive Marketing Week…