Browsing: Marketing

Some 60.5% of marketers say their organisation has an effectiveness skills gap – the biggest core marketing skills gap cited…

Global ad spend behind news to drop by a third versus 2019 Global advertising spend behind news brands is set…

Hotels.com is relaunching its brand and unveiling a new mascot in a bid to get its name “back out there.”…

As part of its wider brand platform to tackle gambling stigmas, GambleAware has unveiled an installation symbolising the 85,000 children…

Describing its Nectar Prices scheme as “truly transformational”, the retailer remains confident it can “outperform the market” on value. Sainsbury’s…

Some 35.5% of CMOs report a brief writing skills gap in their business, as do almost two-fifths of marketers in…

In the first quarter of 2025, UK companies revised their total marketing budgets down amid heightened geopolitical tensions, marking the first…

X experienced a “significant decrease” in performance in 2023, as spend fell from large brand advertisers concerned about content moderation…

Allowing marketing to take control of product has led to Verizon Business producing stronger output, better tailored to its customers’…

Peroni Nastro Azzurro has launched a new loyalty programme, Club Peroni, to give consumers a “reason to choose the brand”…