Browsing: Marketing

Pepsi’s “bold reimagining” of women’s football marketing is part of its ongoing commitment to the game, says senior marketing director…

Lipton’s top marketer on making the category more relevant to more people and finding its own ‘Magnum crack’ moment. Lipton…

In the fast-growing world of online entertainment, a secure and convenient payment experience is just as important as the games…

Sweaty Betty’s CMO Kerry Williams says marketers must be personally invested when working for a purpose-led brand to ensure the…

Through brands including Smirnoff and Guinness, Diageo is investing in accessibility across advertising, design and experiences. Leveraging its global reach,…

Fifteen new signatories, including the likes of Estée Lauder and Giffgaff, have thrown their weight behind the Influencer Marketing Code…

Despite heavy losses, Burberry believes it can become a “high performing luxury brand” by prioritising “sustainable value creation”. Burberry has…

CEO Kevin Plank says marketing investment will remain flat, but will be utilised in “micro doses” rather than “big splashes”.…

Marketing Week has teamed up with the Advertising Association for a third year to spotlight organisations that have opened up…

The WSL and Women’s Championship are being renamed WSL 1 and WSL 2, with a new visual identity to drive…