Despite heavy losses, Burberry believes it can become a “high performing luxury brand” by prioritising “sustainable value creation”.
Burberry has reported a multi-million pound loss, despite crediting marketing for an “improvement in brand sentiment”.
The luxury retailer made a pre-tax loss of £66m in the 52 weeks ending 29 March 2025, versus profit of £383m during the same period last year. Revenue fell 15% to £2.46bn, while EMEIA store sales also saw an 8% decline. Overall comparable retail sales were down 12%.
To counteract the losses Burberry is embarking on a restructure putting 1,700 jobs at risk, including head office roles worldwide.
Despite the downbeat results, CEO Joshua Schulman told investors today (14 May) he is confident in the vision for the brand to become “authentic, modern and relevant”.
