Browsing: Marketing

Source: Shutterstock The best-selling pizza in Italy, by a long way, is a margherita. Yep, that’s right, the undisputed experts…

The Marketing Academy has revealed the latest cohort of marketing executives selected for its 2025 Scholarship programme. Now in its…

In the latest episode, we explore marketing’s skills gap problem, from effectiveness to social media. Recent data from Marketing Week’s…

Despite falling sales, the beauty giant believes social media advocacy – combined with new forays on Amazon and TikTok Shop…

The chicken fast-food brand, which arrived on UK shores in 2021, was the fastest-growing fast-food brand in the UK in…

New Asda chief customer officer Rachel Eyre will be replaced at Morrisons by BP’s Claire Farrant, who returns to retail…

One in three British consumers will pay more for ‘connected’ experiences Almost one in three (29%) British consumers say they…

A magazine ad for the oat company has landed in the top 1% of all UK ads for “credibility”, making…

The UK advertising market grew by 10.4% in 2024, exceeding the £40bn mark for the first time to reach a…

Rather than leaning into its global or American status, Coca-Cola is seeking to emphasise its brands’ “localness” as geopolitical tensions…