Browsing: Marketing

Source: Shutterstock AB InBev’s chief executive says the company determines the level of marketing investment behind its brands not as…

Tesla’s brand health rating fell to -13.1 in February, versus a score -2.3 a year prior, according to YouGov BrandIndex…

Hein Schumacher, who has been responsible for moving Unilever away from “force-fitting” purpose and pursuing a “fewer things better” mantra,…

Amex Global Business Travel has created separate CMO and chief product and strategy officer positions as it looks to boost…

The pressure marketers are under is real. From the persistent need to do more with less, to grappling with feelings…

Most businesses unprepared to tackle deepfakes Deepfakes – fake video or audio impersonating a real person – are becoming increasingly…

Booking.com claims it is able to measure the incremental ROI of its social channels thanks to a “bespoke model” developed…

Despite all measures on GfK’s Consumer Confidence Index increasing in February, the way people view the general economic situation looking…

Procter & Gamble’s (P&G) chief financial officer claims the company is using AI tools to “execute [its] advertising plans at…

More than half (51%) of UK B2B marketers have to justify marketing spend to C-suite executives every month, according to…