Browsing: Marketing

Brands struggling to balance AI and human creativity, say a third of marketers Around one in three (30%) marketers say…

GfK’s headline consumer confidence score improved by three points this month, but that doesn’t mean cost of living pressures have…

Formal laws banning online and pre-watershed junk food advertising will now not come into force until 2025, however, advertisers and…

From investing in your personal brand to zeroing in on your purpose, the Center Parcs CMO believes modern marketing leaders…

As it looks to unite its brand messaging under one platform, Fairtrade Foundation is targeting a younger audience and making…

Zoe co-founder Tim Spector calls the ruling “baffling” for inconsistencies around what is defined as an ultra-processed food, and is…

A chief marketing officer’s exit is almost guaranteed to have a big impact on the rest of the marketing team…

The company, which owns Mr Kipling, Bisto and Ambrosia, says it is currently recruiting for Yilmaz Erceyes’ replacement. Premier Foods…

Brand value of world’s most valuable brands grows 29% year-on-year The top 100 most valuable brands across the world grew…

Pepsi’s “bold reimagining” of women’s football marketing is part of its ongoing commitment to the game, says senior marketing director…