Browsing: Marketing

The research from Spencer Stuart also shows the average CMO tenure at Fortune 500 companies was 4.3 years in 2024,…

Vue has been a leader in the event cinema space for the better part of a decade, but despite having…

Domino’s Pizza says its loyalty initiative acts to “widen the moat” on its business, bolstering its position as market leader…

Sarah Fuller headed up marketing at Nando’s UK & Ireland until last September. Former Nando’s UK & Ireland marketing director…

Most CMOs think AI will reshape marketing teams Around two in three (65%) top marketers expect generative AI to bring…

Unilever’s new CEO has pledged to step up influencer marketing to drive “desire at scale”, as it aims to appeal…

Credit: Chris Redan / Shutterstock Abercrombie & Fitch credited the strength of its brands, continued global expansion and “customer first”…

CEO Bjørn Gulden says Adidas is “in very good shape” for 2025, as the sportswear giant prepares to increase its…

Source: Shutterstock Removing TV advertising from the media mix could reduce profits for a campaign by 24% within three months…

Greggs says its brand has been of “paramount importance” in driving growth amid low consumer confidence in 2024, as the…