Browsing: Marketing

AI literacy, coupled with expertise in revenue, growth and B2B marketing strategy, are among the fastest growing skills for UK…

Over half of women are concerned about the idealised body images of women in ads, versus 33% of men, according…

Source: Shutterstock The CMO role is under almost constant scrutiny. However, research from the World Federation of Advertisers (WFA) suggests…

Nurofen has moved away from efficacy-focused product advertising in favour of emotional storytelling about women’s experiences around pain. Nurofen has…

Over half of marketing teams have restructured over the past 12 months, rising to almost 70% within large businesses. Uncertainty…

Wheldon steps into the role for the second time and replaces Mastercard’s chief marketing and communications officer Raja Rajamannar. The…

Exclusive data from Marketing Week’s 2025 Career & Salary Survey shows pay gaps are widening, while recruitment woes continue for…

Marketers see in-person work as important for productivity and creativity Two in three (66%) marketers believe collaborating in-person yields more…

Answer our survey to help set the agenda on marketing effectiveness, and earn a chance to win a £50 Amazon…

Marketers from working-class backgrounds are being paid 15.3% on average less than their middle- and upper-class peers, versus 15.9% in…