Browsing: Marketing

Packaging designs deemed attractive to children will be removed from Lidl’s least healthy own-brand products in the next six months.…

Munnawar Chishty has been promoted to CMO, overseeing both Britvic’s soft drink brands and Carlsberg’s beer brands in the UK.…

The US Supreme Court has backed the ban of TikTok, meaning the app will be shut down in the United…

President-elect Donald Trump has said he will sign an executive order pausing the ban to allow TikTok’s Chinese owner more…

Retail media measurement is set to “come of age” in 2025 as advertisers, retail media networks, agencies and partners increasingly…

For any brand, maintaining a perception of being ‘good value for money’ can be tricky, especially in the current financial…

Young men believe brands have a role to play in creating safer online spaces Over three-quarters (76%) of young men…

A court ruling that Aldi infringed Thatchers’ trademark could “open the floodgates” for similar cases, meaning retailers producing brand lookalikes…

Determined to “focus” on its own prices rather than matching competitors, Asda has ditched the scheme just 12 months after…

Charlotte Lock will head up marketing at the V&A, with a focus on developing audiences under the age of 35.…