Browsing: Marketing

Marketers need to start holding themselves “to a higher standard” to ensure their creative work actually has an impact on…

Craft, customer, creativity and culture are central to LVMH’s marketing, says global brand officer Mathilde Delhoume-Debreu.  Cut, colour, clarity and…

Donald Trump will sign an executive order extending the delay to TikTok’s ban in the US, as the social media…

The electronics retailer invested in direct marketing channels in its last financial year and moved away from TV spend, as…

It is fair to say Unilever CEO Fernando Fernandez raised some eyebrows earlier this year when he announced the FMCG…

B2B brands are far less likely than those in B2C to have a dedicated, fully accountable marketing effectiveness team. As…

Anna Greene has been promoted to vice-president of marketing, as Gousto looks to “broaden and strengthen” its leadership team. Gousto…

In a volatile and complex world it is still possible to build brands that “last a lifetime” if you invest…

Markey, who was named Marketing Week’s Marketer of the Year in 2023, is leaving Boots UK after four and a…

Mars’ CMO Gülen Bengi says the FMCG giant has “completely rewritten its rules playbook” on the back of an “amazing”…