Autor: Jane Austen

After three weeks of calm, the Sun roared back to life on Aug. 3–4, 2025, unleashing three moderate M-class solar flares in just 24 hours. These midday flares – including a 2.9-M flare on Aug. 3 and two more (M2.0 and M1.4) on Aug. 4, all erupted from sunspot region AR 4168. While not as intense as the largest X-class events, M-class flares are still powerful bursts of radiation capable of briefly disturbing Earth’s upper atmosphere. Experts say we may see minor effects, such as short-lived radio blackouts or a brush of auroras at high latitudes.Solar Eruptions IgniteAccording to space weather…

Assuming the new position of chief technology, marketing and data officer, Given is passing on responsibility for the retailer’s sustainability agenda. Sainsbury’s CMO Mark Given is being given operating board responsibility for technology alongside marketing and data, in the latest update to the retailer’s top marketing role. Coming into effect on 1 September, Given’s new position of chief technology, marketing and data officer “reflects the strategic importance of technology and AI in delivering outstanding customer experience”, the supermarket states.  Incoming chief technology officer Rob Barnes, who joins Sainsbury’s in early October from Asda, will report into Given. The change will…

Now there are two more options available for theoretical physicists mulling over the mystery of what dark matter is, and with them come another two pointers towards how to narrow down our search. UC Santa Cruz Professor of Physics Stefano Profumo published a paper examining whether dark matter was always there or instead could have come from a ‘mirror world’ or the edge of space ballooning along with the rest of the universe. Whatever its truth, it would produce dark matter that does not interact with ordinary particles and significantly modify our modern view of the cosmos.New Theories Suggest Dark…

AI communications are driving “up to five times incrementality”, says Yum! Brands, which owns Pizza Hut, KFC and Taco Bell. The owner of KFC, Pizza Hut and Taco Bell has asserted that AI is driving “not just marketing evolution” but “revolution” across its brands. Fast food business Yum! Brands’ outgoing CEO David Gibbs outlined how artificial intelligence is already “supercharging” the company’s marketing across its brands. Speaking during the company’s second quarter results today (5 August), Gibbs said that over 200 million AI-generated communications had been sent so far this year, claiming these are “delivering up to five times incrementality…

The Samsung Galaxy S25 FE could be offered in four colour options, and feature a triple rear camera setup, according to leaked renders of the phone. This comes days after a tipster revealed the possible colourways of the handset, similar to the ones leaked now. Previously, the rumoured ‘Fan Edition’ (FE) phone’s RAM and storage options were also leaked online, signalling that it could come in two onboard storage options. Additionally, the Galaxy S25 FE could sport a 6.7-inch touchscreen with full-HD+ resolution.Samsung Galaxy S25 FE Design, Colour Options (Expected)According to a report by Nieuwe Mobiel, the rumoured Samsung Galaxy…

B2B marketing is often treated as a different entity to B2C marketing, but Sarah Roberts, CMO at mobile infrastructure provider Boldyn Networks, believes this is an entirely false divide. She says she “doesn’t believe in” the idea of B2B marketing being different. “I don’t even talk B2B or B2C. I talk ‘B-to-human’. Because when you’re talking to a consumer, there’s a person, and when you’re talking to a business, it’s still a person,” she tells Marketing Week. “There’s a person who makes that decision. There’s a person who’s thinking about their career and how they look.” B2B marketing is often…

Honor Magic V Flip 2 is expected to launch soon as a successor to the company’s Magic V Flip clamshell foldable, which was unveiled in June 2024. The purported smartphone is expected to come with a sub-flagship Snapdragon 8 series chipset. It is expected to feature a larger battery, improved charging speed and significantly improved cameras. A tipster has now leaked the battery size and charging details of the upcoming phone. The company has yet to confirm the launch details of the handset.Honor Magic V Flip 2 Battery, Charging Specifications (Expected)Tipster Digital Chat Station (translated from Chinese) claimed in a…

Samsung Galaxy A17 is expected to break cover soon. While Samsung hasn’t officially shared a launch date, we have seen a few leaks about the design and features of the handset. Now, renders and purported marketing materials of the upcoming Galaxy A series smartphone have surfaced on the web. The official-looking renders show the Samsung Galaxy A17 in three colour options with a triple rear camera unit. It is expected to run on the company’s Exynos 1330 chipset. It could feature a 5,000mAh battery with support for 25W wired charging.Samsung Galaxy A17 Design (Expected)Alleged promotional images of the Samsung Galaxy…

Diageo’s interim CEO has emphasised that the business would not do anything “to compromise the long-term health” of its brands as it details cost-saving measures against a backdrop of falling profit. It has been far from plain sailing at the spirits business in recent times, with CEO Debra Crew stepping down last month “by mutual agreement” following falling share prices. Her two-year tenure was marred by declining profits amid a tough consumer environment for spirits. The pattern of declining profits continued as Diageo reported its preliminary results today (5 August). Operating profit declined 27.8% year-over-year, for the 12 months ending…

The studio developing the next BioShock game has reportedly undergone a leadership shuffle following an internal review with publisher Take-Two. Developer Cloud Chamber, which was set up at 2K Games in 2019 to work on a new BioShock game, has reportedly lost studio head Kelley Gilmore. The untitled BioShock game is also said to undergo changes in the coming months.Next BioShock Game Set for ‘Overhaul’A Bloomberg report on Saturday shed light on the state of the next BioShock, revealing that senior 2K executives were not happy with the game’s development. The untitled BioShock game failed a review with 2K Games,…