Bupa, Persil and Tesco have also secured multiple nominations, while six agencies have made the shortlist for Agency of the Year.
Sky has been nominated in six categories at the 2025 Marketing Week Awards, in partnership with Ozone, making it the most shortlisted brand of the year.
It has received nominations in the ‘Best use of a small budget’, ‘Best use of data’, ‘Best use of market research, analytics and insight’, ‘Excellence in media and telecoms’, ‘Marketing excellence and capability building’ and ‘Diversity, equity and inclusion’ categories.
Hot on its heels with four nominations each are Bupa, Ikea, Persil, Specsavers and Tesco.
Meanwhile, six brands have been shortlisted for the hotly contested Brand of the Year prize, in partnership with Tracksuit, at this year’s Awards. Adidas, EE, Monzo, ServiceNow, Specsavers and Warburtons are all in the running to be crowned Brand of the Year.
The judges have had their say and now it’s your opportunity to vote for your winner to help us decide which brand will take home the coveted prize. For more information on why each brand was nominated and to place your vote click here.
The shortlist for the highly sought-after Agency of the Year award has also been published, with BBH, Mother London, PrettyGreen, Publicis London, T&P and VCCP all in the running.
The full shortlist for the 34 judged categories can be found here.
The shortlist was decided by an expert panel of more than forty senior brand marketers, each tasked with whittling down entries for categories spanning various sectors, channels and specialisms.
The judging panel for the 2025 Awards includes Snapchat marketing boss Kate Bird, Lego Group’s global brand and marketing lead Lee Edwards, Henkel Consumer Brands marketing and digital director Nikki Vadera, the BBC’s director of marketing Paul Davies and Paddy Power marketing director Michelle Spillane.
The full list of judges can be found here.
Russell Parsons, Marketing Week’s editor in chief, says: “After the couple of years everyone in marketing has endured, excellence needs celebrating. Well done to everyone on the shortlist. The brands and agencies on the shortlist are a demonstration of the depth and breadth of talent in the industry.”
All winners will be unveiled at a ceremony in London on 23 October.
Marketer of the Year, the Talent Trailblazer award and the Grand Prix winner will be unveiled on the night.
