In the midst of a “profound” transformation, the pet business is focusing on subscriptions and omnichannel to drive share of wallet.
Pets at Home says customers knowing “what [it] stands for” is driving success for the brand as it seeks to drive “deeper and stronger connections” as well as drive acquisitions.
CEO Lyssa McGowan was speaking today (28 May) during the retailer’s full year results for the 52 weeks ended 27 March. She detailed the “transformation” the brand has been on over the past two years, as it creates a united brand across its different categories, which includes a vet and grooming business, as well as its traditional retail proposition.
“We now have a single, unified master brand that links everything together, and this is having a significant impact on our consumers, with a 9% increase in brand consideration over the last year,” McGowan told investors. “Importantly, we’ve also seen a big uplift in consumers saying they know what we stand for, enabling us to forge deeper and stronger connections.”
