Almost two-thirds of brands have outsourced work to an agency or third party over the past 12 months.
In overstretched teams tasked with driving growth under increasing time and resource pressures, working with external talent can feel like the best way to deliver.
Indeed, the rate at which brands are outsourcing work to agencies appears to be increasing. Almost two-thirds (63.1%) of the more than 3,500 respondents to Marketing Week’s exclusive 2025 Career & Salary Survey have outsourced work to an agency/third party over the past 12 months, up on 46.2% who said the same last year.
B2B brands (67.5%) are more likely to be outsourcing to agencies than B2C firms (60.2%), while large organisations (64.4% – companies with 250 employees and over) are slightly more likely than SMEs (62%) to be working with agencies or third parties.
