Technology firm Nvidia is now the world’s ninth most valuable brand, according to Brand Finance.
The world’s 500 most valuable brands grew their brand value by 10% in the last year to $9.5trn, a figure that outpaced global economic growth which stood at 3%.
Nvidia’s brand value has grown 98% in the last year, putting it in the top 10 of worldwide brands for the first time, according to Brand Finance’s Global 500 2025 research.
The technology firm was founded in 1993 as a computer chip business and has since capitalised on the AI boom, with its chips often seen as market-leading. According to Brand Finance, Nvidia has a brand value of $87.9bn, up from $44.5bn last year, and far ahead of its 2020 brand value of $4.7bn. It now sits as the ninth most valuable brand.
While much of the growth of Nvidia is driven by AI, it also has strong connections with the gaming space, and is seen as a major tech player in much the same way as Microsoft or Google despite its relatively rapid growth.
The top four global brands remain the same as they were in 2024, with Apple holding the top spot for the second consecutive year with a brand value of $574.5bn, up 11% from 2024. Microsoft is in second place with a brand value of $461.1bn, up from $340.4bn, an impressive jump of 35% driven by its AI investments.
Google sits in third, with its value climbing by 24% to $413bn, while Amazon sits in fourth, with a brand value of $356.4bn, a 15% jump in value.
Value of top 100 B2B brands up 10% versus last year, study finds
The brands in fifth and sixth swapped places this year, with Walmart ($137.2bn) leapfrogging Samsung ($110.7bn). The American retail giant saw its value rise by an impressive 42% in the past year.
TikTok stays in seventh place ($105.8bn) despite a rocky year with its (now-delayed) ban in the United States dominating headlines, while its competition Facebook remains in eighth ($91.5bn). Elsewhere in the top 10, aside from Nvidia entering at ninth place, Chinese utilities firm State Grid jumped into 10th place from 12th ($85.6bn).
All told this means that eight of the top 10 most valuable brands in the world are technology companies, further indicating the strength tech giants hold in the modern market and driving growth in brand value.
The data also shows the growth of Chinese businesses in the West. Brand Finance tracked the brands that had grown the most in brand value since 2020 and it found that three different Chinese brands (TikTok, Pinduoduo and BYD) sat in the top 10.
It’s something that David Haigh, CEO of Brand Finance, expects to see more of in 2025 praising the firms for “leading the charge” when it comes to creating value. “As China continues to refine its brand-building strategies and focus on quality, we expect to see more Chinese companies enter the global marketplace in 2025,” he adds.
That’s not something you can necessarily say about the UK which once again struggled to place many brands in the top 100.
The UK’s most valuable business is oil and gas firm Shell in 30th place – a fall from 23rd in 2024 – which has a brand value of $45.4bn, down from $50.3bn. HSBC is the second most valuable UK brand in 74th ($27.8bn), followed by professional services firm EY in 81st ($25bn) and energy giant BP in 113th ($18.3bn).
