The agenda is now live for this year’s Festival in October, where delegates can enjoy business leaders, global CMOs and effectiveness experts.
Marketing Week’s Festival of Marketing is set to return for its 11th year in October, with a jam-packed agenda, featuring some of the biggest names in marketing.
Mary Portas OBE, the renowned businesswoman, author, broadcaster and retail figure, will open the day, sharing lessons on how to drive both immediate and long-term business success, with practical advice on how to inspire teams and stay relevant.
Appearing courtesy of our partner talent management agency YMU, she will provide a rallying call for marketers to reimagine growth, drawing from her vast experience, including the transformation of department store Harvey Nichols into a global brand destination.
At the other end of the day, award-winning journalist and expert in high-performance thinking, Matthew Syed, will end proceedings. The author of books, including Rebel Ideas, Black Box Thinking and Bounce, he is also behind acclaimed BBC series Sideways, and has decades of experience working with global brands.
He will close the day in the headline slot with evidence-based advice on how marketers can adopt a growth mindset to give them a competitive edge.
Russell Parsons, editor-in-chief of Marketing Week and Festival of Marketing, says: “Marketing Week’s Festival of Marketing returns with a great line-up and a clear purpose – to help marketers “Seize the Opportunity”, which is this year’s theme. These two fantastic headliners, will inspire and enable you to grow your business and your capability, and help you seize the opportunity!”
The agenda for the rest of the day is jam-packed with insight from top marketers from the world’s biggest brands discussing everything from brand stories and effectiveness to wellbeing and innovation.
Coca-Cola’s Europe CMO, Javier Meza, will share how the company is achieving effective and meaningful personalisation by embedding AI. P&G Europe’s chief brand officer, Taide Guajardo, and Northern Europe’s senior director for brand and media, Matt Thomas, will discuss how they drive brand and business growth by focusing on expanding product categories, not just market share.
Elsewhere, Specsavers CEO John Perkins and CMO Peter Wright will dig into the brand’s history, explaining the secret behind its years of success and how it is preparing for the future. Meanwhile, PwC’s global CMO Antonia Wade, Marketing Week’s 2024 Marketer of the Year, will share how to become a better marketer, discussing her illustrious career including stints at Capita, Thomson Reuters and Accenture.
There is much more besides, with speakers from other brands including, Monzo, the BBC and Paddy Power, as well as insight from effectiveness experts Les Binet, Kantar’s Dom Boyd and Marketing Week columnist Dr Grace Kite, in addition to a not-to-be-missed session from professor and Marketing Week columnist Dr Helen Edwards who will discuss techniques marketers can employ to find the innovation sweet spot.
Festival of Marketing takes place on 2 October at The Brewery. For more information, to view the full agenda, and to buy tickets, click here.
