Marketing Week’s second annual The State of B2B Marketing survey is on a mission to unpick the challenges and opportunities for B2B marketers.
Marketing Week’s The State of B2B Marketing survey is back for 2025.
The survey takes a deep dive into how B2B marketing is evolving, as well as interrogating the changing priorities of B2B marketers.
We want B2B marketers to share their experience of the big issues, opportunities and challenges. We’re seeking to better understand the relationships with senior stakeholders in sales and finance, and the impact they have on marketing investment.
Elsewhere, we want to find out more about use of AI, the pressure to do more with less and what metrics of success are being used.
Take the survey
Russell Parsons, editor-in-chief of Marketing Week, says: “B2B marketing is evolving. In some organisations, the virtues of brand building are being recognised, in others ‘more with less’ demands mean marketers are forced to look for easy wins.
“Elsewhere, AI is being adopted at a rapid rate and the buyer journey is being reimagined. We want your help to capture what’s important and in turn, we help you understand how to navigate the challenges with insight and analysis.”
With your help, we will be able to explore the day-to-day experience of B2B marketers in 2025, as well as examine where the industry is headed in the next few years. The results will inform a series of news stories and features over the coming weeks. Read the reporting and analysis from last year’s survey here.
Take the survey by clicking here
