Browsing: Marketing

Depop’s former CMO and chief brand officer Peter Semple is stepping into the full-time CEO role. Depop has appointed former…

LVMH’s chief financial officer has underlined the crucial difference between cost-cutting and genuine efficiency, as the world’s largest luxury group…

GfK’s headline consumer confidence score declined by one point this month, thanks to cost of living pressures and the prospect…

Only a tenth of marketers claim to be ‘very successful’ at measuring the impact of brand marketing, according to new…

Marketers’ “familiarity” with their own category may lead them to overestimate the fame and underestimate the uniqueness of their brand…

Six sustainability-focused brands have each been awarded a share of £2m in media spend to bolster growth via TV advertising.…

The Coca-Cola Company says its personalised pack campaign, which returned earlier this year, is driving single-serve transactions, despite an overall…

Most Gen Z prefer social media over traditional retail for product discovery Over three in five (61%) of Gen Z…

The MONY Group has credited increasing investment in social media and a focus on loyalty for its positive interim results…

Marketers continue to face recruitment challenges as a fifth of brands expect to make cuts and the majority say staff…