Browsing: Marketing

Puma claims brand perceptions have improved following “significant” progress with its brand elevation strategy, including the launch of its first…

Demand for brand consultants is up 68%, while demand for senior regional marketing managers is falling, according to exclusive data…

Back for its third iteration, the All In Census is asking the marketing industry to “help drive recruitment, retention and…

Lauren Carrol will continue to look after marketing, while taking on responsibility for people, digital, ecommerce, bars, and the US…

The research from Spencer Stuart also shows the average CMO tenure at Fortune 500 companies was 4.3 years in 2024,…

Vue has been a leader in the event cinema space for the better part of a decade, but despite having…

Domino’s Pizza says its loyalty initiative acts to “widen the moat” on its business, bolstering its position as market leader…

Sarah Fuller headed up marketing at Nando’s UK & Ireland until last September. Former Nando’s UK & Ireland marketing director…

Most CMOs think AI will reshape marketing teams Around two in three (65%) top marketers expect generative AI to bring…

Unilever’s new CEO has pledged to step up influencer marketing to drive “desire at scale”, as it aims to appeal…