Browsing: Marketing

Spotify CEO Daniel Ek has called out short-termism and reaffirmed the brand’s commitment to long-term marketing investment after the streaming…

Procter & Gamble CEO Jon Moeller is set to step down at the start of next year to be replaced…

Claiming AI has not negatively affected search performance, Booking.com’s CFO sees strong potential to diversify traffic sources. Booking.com executives are…

Starbucks’ CEO hailed the impact of the brand’s increased investment in marketing, as the coffee giant looks to dial up…

Source: People Like Us Workplace equality champion People Like Us (PLU) has issued the UK government with a “supersized” bill…

Adidas is continuing to invest in “impactful marketing initiatives” as it powers ahead with its brand revival.   The German…

The UK’s advertising trade bodies have launched an awareness campaign ahead of new restrictions around how “less healthy” food and…

Marketing Week’s second annual The State of B2B Marketing survey is on a mission to unpick the challenges and opportunities…

From January to March, UK advertising spend climbed 8% to a total of £10.6bn, driven by short-term solutions, according to…

Most consumers don’t trust brands to use AI responsibly Almost three in five (57%) consumers say they have little-to-no trust…