Browsing: Marketing

Nurofen has moved away from efficacy-focused product advertising in favour of emotional storytelling about women’s experiences around pain. Nurofen has…

Over half of marketing teams have restructured over the past 12 months, rising to almost 70% within large businesses. Uncertainty…

Wheldon steps into the role for the second time and replaces Mastercard’s chief marketing and communications officer Raja Rajamannar. The…

Exclusive data from Marketing Week’s 2025 Career & Salary Survey shows pay gaps are widening, while recruitment woes continue for…

Marketers see in-person work as important for productivity and creativity Two in three (66%) marketers believe collaborating in-person yields more…

Answer our survey to help set the agenda on marketing effectiveness, and earn a chance to win a £50 Amazon…

Marketers from working-class backgrounds are being paid 15.3% on average less than their middle- and upper-class peers, versus 15.9% in…

Marketers are taking on more work with less budget and no increase in pay as the sluggish global economy continues…

Katherine Paterson will take on the marketing director role next month, more than a decade after she left the brand.…

Source: Shutterstock As brands worldwide cut diversity, equity and inclusion programmes, questions are being asked about whether the marketing industry…