Browsing: Marketing

Diageo’s interim CEO has emphasised that the business would not do anything “to compromise the long-term health” of its brands…

John McDonald joins from UBS to lead marketing and brand across the four HSBC primary businesses. HSBC has named a…

Does a washing machine need AI in it? It would have seemed somewhat of a daft question a couple of…

Business leader confidence in economy at lowest level since 2016 Business leaders’ optimism around the UK economy is at its…

Stagecoach is aiming to shift long-standing perceptions that bus travel is cheap, unreliable and slow with its new brand promise…

Adobe wants its marketing to move at “the speed of social” and believes that by treating its influencers as “consultants”…

Unilever will no longer be sacrificing competitive levels of investment behind its brands in pursuit of slightly higher profits, insisted…

Meta CEO Mark Zuckerberg has outlined the company’s ambition to build “superintelligence”, describing it as a tool to help people…

Virgin Group’s chief brand and marketing officer Claire Hilton is stepping down after six years at the helm. Virgin Group’s…

Greggs has been using app and value perception data, as well as customer feedback, to monitor the impact of recent…