Browsing: Marketing

Over four in five marketers say leadership expect more with less Over four in five (81%) marketers say their business’s…

In a year where not all has been plain sailing for parent company Diageo, Guinness is a brand that continues…

The agenda is now live for this year’s Festival in October, where delegates can enjoy business leaders, global CMOs and…

Airbnb increased its sales and marketing spend by 18.7% in the three months to the end of June, as the…

Disney confirmed it will fully integrate Hulu into Disney+ by 2026, replacing the Star brand in international markets with the…

McDonald’s must drive excellence across menu, marketing and value if it is to win in today’s “challenging” environment, says CEO…

The brewer claims the banned outdoor ad did not imply the Wingman beer had any “therapeutic or mood-altering effects”. A…

Assuming the new position of chief technology, marketing and data officer, Given is passing on responsibility for the retailer’s sustainability…

AI communications are driving “up to five times incrementality”, says Yum! Brands, which owns Pizza Hut, KFC and Taco Bell.…

B2B marketing is often treated as a different entity to B2C marketing, but Sarah Roberts, CMO at mobile infrastructure provider…