Browsing: Marketing

HSBC’s top marketer will expand her remit to focus on customer experience in wealth and personal banking. Source: Shutterstock HSBC…

Over third of public say older people ‘negatively stereotyped’ in ads More than a third (35%) of the UK population…

The UK government has unveiled a suite of measures it hopes will “unlock” the marketing industry’s global growth potential, part…

Many CMOs are under pressure to drive return on investment while maintaining creative excellence.  It’s a challenge Suncorp Group, one…

Sky is doubling down on “emotional” advertising in a bid to shift brand consideration and reach new consumers with the…

Consumer confidence increased by two points this month, but marketers are warned not to view it as “light at the…

More than a third (35%) of the UK population believe older people tend to be negatively stereotyped in ads, according…

Gap CEO Richard Dickson believes the business “lost the plot” and moved from being a brand storyteller to a “retailer…

Marketers need to start holding themselves “to a higher standard” to ensure their creative work actually has an impact on…

Craft, customer, creativity and culture are central to LVMH’s marketing, says global brand officer Mathilde Delhoume-Debreu.  Cut, colour, clarity and…