Browsing: Marketing

Gousto hopes consumers will see it as a rival to supermarkets with its new brand positioning, ‘convenience without compromise’.  …

Marketing Week’s Festival of Marketing is set to return to London on 2 October, with global marketing directors from the…

More than one in four (28%) UK social media users say they use YouTube more than they did a year…

Guinness’s Premier League ad ‘A Lovely Day’. Source: Diageo Guinness is aiming to take its sponsorship of the Premier League…

B2B brands partnering with sports teams is not a new thing – but it’s not often you see a scale-up…

After facing struggles in a “challenging environment”, Carlsberg remains committed to its marketing investment amid the “good performance” of Britvic. …

The campaign featuring Matt Rife has been branded “rage bait”, with people calling Elf Cosmetics “tone deaf” for using the…

Swiss sportswear brand On has credited its “premium, differentiated positioning” for delivering a “record quarter” for net sales. Highlighting the…

Events are an important part of many B2B marketers channel mix offering an opportunity to build trust and relevance with…

B2C brands are more than twice as likely as B2B firms to have analysis in place to measure creative quality,…