Browsing: Marketing

For many B2B firms hiring a CMO is the final piece of the puzzle. It is not uncommon for many…

It is well established marketing theory that strong brands can charge a price premium. However, in practice, data suggests some…

Gambling ads designed to promote safer gambling are failing to reduce gambling intentions and may be having an opposite effect,…

Source: Shutterstock John Lewis has appointed former marketer Dom McBrien as its new chief digital and omnichannel officer, at what…

The ASA ruled an ad for the shower gel brand was “likely to reinforce the negative and offensive racial stereotype…

While much has been made of the ability of generative AI to boost efficiencies and deliver greater returns to marketing…

More than half (52%) of young people have been exposed to junk food promotions on social media in the past…

Data also shows shoppers favouring brands over own-label items, with branded sales “particularly dominant” in personal care, confectionery and soft…

There’s still time to take The State of B2B Marketing survey, and help Marketing Week unpick the challenges and opportunities…

Almost half of consumers uncomfortable with brands using AI influencers Almost half (46%) of consumers say they are uncomfortable with…