Browsing: Marketing

The marketer joins Marks and Spencer after twenty years of marketing experience in Australia and South Africa, replacing Sharry Cramond.…

As leaked government plans suggest an alcohol ad ban is on the cards, a YouGov poll suggests the majority support…

The former Riviera Travel chief customer and strategy officer will take on the role later this year. Simon Michaelides has…

Gifting brand Moonpig has praised its “well-optimised marketing platform” for helping drive customer loyalty and revenue growth. Reporting its full…

While broadcast viewership is down 13%, women’s sport’s growth on social platforms such as TikTok and YouTube suggests a different…

 Salomon has instilled a “culture of bravery” in its marketing team that allows it to approach its innovation efforts without…

What’s measured matters as the saying goes, but data suggests not all marketers are analysing the impact their work has…

Younger generations have driven the rise in mobile viewing, with those aged 15 to 24 spending nearly five hours a…

The creator-fronted energy drink has seen sales collapse since its 2023 heyday as promotional activity bites. Prime Hydration is planning…

Focused on being “irreverent and disruptive”, the American men’s personal care brand is the latest acquisition in Unilever’s push for premiumisation.…