Browsing: Marketing

The pressure marketers are under is real. From the persistent need to do more with less, to grappling with feelings…

Most businesses unprepared to tackle deepfakes Deepfakes – fake video or audio impersonating a real person – are becoming increasingly…

Booking.com claims it is able to measure the incremental ROI of its social channels thanks to a “bespoke model” developed…

Despite all measures on GfK’s Consumer Confidence Index increasing in February, the way people view the general economic situation looking…

Procter & Gamble’s (P&G) chief financial officer claims the company is using AI tools to “execute [its] advertising plans at…

More than half (51%) of UK B2B marketers have to justify marketing spend to C-suite executives every month, according to…

Amid heightened pressure to perform, persistent restructures and slashed budgets, some brands are choosing to cut and not replace senior…

The supermarket, which doesn’t offer online delivery in the UK, is selling 3,000 “high protein” bundles on the platform.  …

One in 10 business decision-makers believe their marketing colleagues act unprofessionally Business decision makers are almost three times as likely…

The MoneySuperMarket Group (MONY Group) insists its “member-based propositions are central” to driving growth, as the business reports record revenue…