Browsing: Marketing

In the latest episode, we discuss how September could be a time for marketers to reset both personally and professionally.  …

Pernod Ricard’s CEO has stressed the importance of “data-driven insight”, rather than being led by “perception” when it comes to…

The finance chief insisted the fashion firm does not seek to drive customer traffic through price, instead relying on a…

The retailer has pledged to leave “no stone unturned” as its turnaround ramps up, including the sale of fast fashion…

The paid-for ad appeared during a YouTube video about the Minecraft game, which was deemed to appeal to children. Complaints…

Over half of marketers are actively job hunting Over half (55%) of marketers globally say they are actively job hunting.…

Luxury has traditionally been seen as something exclusive, but that definition is changing, according to Mercedes-Benz US CMO Melody Lee. “In the…

Now in its 11th year, the Festival of Marketing returns to London with a line-up of global marketing leaders, including…

Children’s food brands have 18 months to reduce sugar and salt levels and limit their marketing to children, as the…

McDonald’s has been facing difficult times in the UK, with the global CEO commenting it will “take time” to return…