Browsing: Marketing

Despite falling sales, the beauty giant believes social media advocacy – combined with new forays on Amazon and TikTok Shop…

The chicken fast-food brand, which arrived on UK shores in 2021, was the fastest-growing fast-food brand in the UK in…

New Asda chief customer officer Rachel Eyre will be replaced at Morrisons by BP’s Claire Farrant, who returns to retail…

One in three British consumers will pay more for ‘connected’ experiences Almost one in three (29%) British consumers say they…

A magazine ad for the oat company has landed in the top 1% of all UK ads for “credibility”, making…

The UK advertising market grew by 10.4% in 2024, exceeding the £40bn mark for the first time to reach a…

Rather than leaning into its global or American status, Coca-Cola is seeking to emphasise its brands’ “localness” as geopolitical tensions…

Source: PwC PwC has unveiled a new brand positioning, including an updated visual and verbal identity to “modernise” its image…

The CEO of parent company ABF cited poor consumer confidence and the fact some of its competitors are “doing a…

Overall digital advertising spend grew 13% in 2024 to £35.5bn, according to data from IAB and MediaSense.   While the…