Browsing: Marketing

With only one in four TV ads being subtitled in the UK and less than one in 10 with audio…

Technology firm Nvidia is now the world’s ninth most valuable brand, according to Brand Finance.   Credit: JHVEPhoto / Shutterstock…

The online greetings card company is hoping to build its brand awareness through a bold new look and the introduction…

Premier Foods has mitigated the impact of private label competitors by offering consumers what its CEO claims are “genuinely superior…

Netflix achieved its largest subscriber growth ever, adding 19 million new users in the final three months of 2024. Over…

Research from the Advertising Association finds trust in advertising continues to grow, driven by TV and cinema. Source: The Advertising…

The Marketing Week Podcast is back for 2025 and we’re starting with a look at some of this week’s biggest…

Innovation is the “primary enabler” of pricing for the consumer goods giant and remains a crucial component of its business…

Owner Associated British Foods “remains confident in the Primark proposition” despite falling sales. Source: Shutterstock. Unseasonal weather and shaky consumer…

The Information Commissioner’s Office has laid out its 2025 objectives as it looks to promote responsible data use. The Information…