Browsing: Marketing

One in two British consumers find personalised ads creepy Personalisation is a hot button topic in the marketing industry –…

Amazon’s ad ranks in the top 7% of all ads this month, according to the latest The Works study. Cinema…

Source: Shutterstock Relationships matter in business, but to marketers some matter more than others. According to Marketing Week’s exclusive 2025…

Despite a slight increase in sentiment regarding the general economic situation, GfK’s Consumer Confidence Barometer shows negligible improvement. Source: Shutterstock…

McDonald’s is the world’s most valuable restaurant brand, according to Brand Finance, as previous incumbent Starbucks suffers from “growing misalignment”…

AI literacy, coupled with expertise in revenue, growth and B2B marketing strategy, are among the fastest growing skills for UK…

Over half of women are concerned about the idealised body images of women in ads, versus 33% of men, according…

Source: Shutterstock The CMO role is under almost constant scrutiny. However, research from the World Federation of Advertisers (WFA) suggests…

Nurofen has moved away from efficacy-focused product advertising in favour of emotional storytelling about women’s experiences around pain. Nurofen has…

Over half of marketing teams have restructured over the past 12 months, rising to almost 70% within large businesses. Uncertainty…