Browsing: Marketing

The creator-fronted energy drink has seen sales collapse since its 2023 heyday as promotional activity bites. Prime Hydration is planning…

Focused on being “irreverent and disruptive”, the American men’s personal care brand is the latest acquisition in Unilever’s push for premiumisation.…

HSBC’s top marketer will expand her remit to focus on customer experience in wealth and personal banking. Source: Shutterstock HSBC…

Over third of public say older people ‘negatively stereotyped’ in ads More than a third (35%) of the UK population…

The UK government has unveiled a suite of measures it hopes will “unlock” the marketing industry’s global growth potential, part…

Many CMOs are under pressure to drive return on investment while maintaining creative excellence.  It’s a challenge Suncorp Group, one…

Sky is doubling down on “emotional” advertising in a bid to shift brand consideration and reach new consumers with the…

Consumer confidence increased by two points this month, but marketers are warned not to view it as “light at the…

More than a third (35%) of the UK population believe older people tend to be negatively stereotyped in ads, according…

Gap CEO Richard Dickson believes the business “lost the plot” and moved from being a brand storyteller to a “retailer…