Browsing: Marketing

The Johnnie Walker and Guinness owner cut marketing spend by 2% in the first half of the year, as the…

Around one in ten pints sold in Great Britain is now a Guinness, with its parent company hailing brand-building, its…

More than half of Brits believe food and drink brands overclaim health benefits British consumers are becoming increasingly sceptical about…

The company’s current head of marketing is set to assume part of the responsibilities of the former marketing and commercial…

The supermarket is replacing the long-running platform with ‘It’s Not a Little Thing. It’s Everything’ as it looks to connect…

Elon Musk’s X adds Nestlé, Abbot Laboratories, Colgate-Palmolive, Lego, Pinterest, Tyson Foods and Shell International as new defendants in the…

Exclusive data from Marketing Week’s 2025 Career & Salary Survey reveals a generation of marketers on the edge of burnout.…

As part of the Black in Business initiative, four black-owned businesses have each won £150,000 in Channel 4 TV advertising,…

As well as investing in price Marks & Spencer wants to ensure its clothing is designed to last as it…

Adam&eveDDB, Uncommon, VCCP and Mother were among the agencies celebrated at the Oystercatchers Awards 24 in a ceremony attended by…