Browsing: Marketing

Allowing marketing to take control of product has led to Verizon Business producing stronger output, better tailored to its customers’…

Peroni Nastro Azzurro has launched a new loyalty programme, Club Peroni, to give consumers a “reason to choose the brand”…

Many consumers feel their area is unrepresented in advertising More than one in three people (35%) feel their local area…

A quarter of marketers rate their recent recruitment process as negative, according to Marketing Week’s 2025 Career & Salary Survey.…

The travel trade association’s longstanding campaign focused on building confidence has helped it boost trust, while its use of influencers…

Source: Shutterstock While most marketers classify marketing as an investment, not a cost, it is not a view shared by…

Tesco says it is “committed to keep winning with customers” and enhancing its value proposition, leaning into Clubcard growth. Tesco…

John Lewis is launching a new bi-annual publication and its biggest home campaign since 2021 as it looks to grow…

Aldi sold more food and drink than either Asda or Morrisons in the first quarter of the year, as the…

While the government has reaffirmed its view that brand advertising not depicting product should be exempt from restrictions, a lack…