Browsing: Marketing

Marketing teams are under mounting pressure to deliver results on shrinking budgets, as economic uncertainty continues to put budgets under…

In the latest development of a five-year long journey, Google has abandoned plans to introduce a third-party cookie opt-out option…

Some 60.5% of marketers say their organisation has an effectiveness skills gap – the biggest core marketing skills gap cited…

Global ad spend behind news to drop by a third versus 2019 Global advertising spend behind news brands is set…

Hotels.com is relaunching its brand and unveiling a new mascot in a bid to get its name “back out there.”…

As part of its wider brand platform to tackle gambling stigmas, GambleAware has unveiled an installation symbolising the 85,000 children…

Describing its Nectar Prices scheme as “truly transformational”, the retailer remains confident it can “outperform the market” on value. Sainsbury’s…

Some 35.5% of CMOs report a brief writing skills gap in their business, as do almost two-fifths of marketers in…

In the first quarter of 2025, UK companies revised their total marketing budgets down amid heightened geopolitical tensions, marking the first…

X experienced a “significant decrease” in performance in 2023, as spend fell from large brand advertisers concerned about content moderation…