Browsing: Marketing

While half of Brits feel more positive towards brands that sponsor women’s sport, almost a third (29%) of fans can’t…

Nike is beginning to see momentum from its strategic pivot back to athletes and brand marketing under new CEO Elliott…

The marketer joins Marks and Spencer after twenty years of marketing experience in Australia and South Africa, replacing Sharry Cramond.…

As leaked government plans suggest an alcohol ad ban is on the cards, a YouGov poll suggests the majority support…

The former Riviera Travel chief customer and strategy officer will take on the role later this year. Simon Michaelides has…

Gifting brand Moonpig has praised its “well-optimised marketing platform” for helping drive customer loyalty and revenue growth. Reporting its full…

While broadcast viewership is down 13%, women’s sport’s growth on social platforms such as TikTok and YouTube suggests a different…

 Salomon has instilled a “culture of bravery” in its marketing team that allows it to approach its innovation efforts without…

What’s measured matters as the saying goes, but data suggests not all marketers are analysing the impact their work has…

Younger generations have driven the rise in mobile viewing, with those aged 15 to 24 spending nearly five hours a…