Browsing: Marketing

Women’s sport is at a “crucial inflection point”, according to CEO of the Women’s Sport Trust, Tammy Parlour. Speaking at an…

Mastercard CMO Raja Rajamannar is “shocked” at how slow the marketing industry has been to shift from traditional advertising to…

Advertising is failing to connect with young men, with just one in four (26%) saying they regularly see advertising that…

Source: Shutterstock What’s the most important role for marketing in your business? Growing sales? Increasing mental availability? Using price to…

Consumers are more likely to buy from a brand that sponsors women’s sport than men’s, according to the Women’s Sport…

Four in five B2B firms report friction between sales and marketing The relationship between marketing and sales can often be…

From removing emotion and proving value with data to avoiding “specific team language”, there are steps marketers can take to…

Big moments in the sporting calendar naturally attract commercial interest from brands. In women’s sport, that interest is accelerating. Four…

Asda is looking to cement ‘That’s Asda Price’ back into popular culture with a new campaign that puts its price…

It had been reported last week that the government was considering introducing a total ban on alcohol advertising in the…