Browsing: Marketing

Marketers are forever told to learn the language of the boardroom if they want to have any great influence over…

While the role for artificial intelligence in marketing remains up for debate, data suggests a significant proportion of marketers are…

In the latest episode, Elf Beauty’s chief brand officer explains how a purpose-led marketing strategy and diverse leadership has driven…

The newly created role brings together Primark’s customer and digital teams, Marketing Week can reveal, following increased emphasis on the…

WPP has appointed former Microsoft UK CEO Cindy Rose as its new CEO. She will step into the position from…

Trust is a key, board level KPI for just over a fifth (22%) of brands, while almost half (49%) claim…

Origin is opening access to advertisers interested in measuring deduplicated cross-media reach and frequency across linear TV, online video and…

Jaclyn Beavis is now marketing director for mobile and broadband business Sky Connectivity, while Steff Bryant is named marketing director…

In posts now found to be “misleading”, Lipton Ice Tea told consumers it was discontinuing its peach flavour as an…

Much has been written about the changing role of marketing in B2B businesses and the rising importance of brand building,…