Browsing: Marketing

Sky Media’s Sky Zero Footprint Fund will award £2m in advertising support to brands, charities and organisations helping to move…

LNER is on a mission to reduce “marketing effort waste” by exploring ways AI can help the business “be smarter”…

The retailer is combining its customer and commercial, and brand and creative teams, as part of its mission to drive…

Ocado reports bigger basket sizes and more frequent shops, as the online retailer credits marketing’s part in “terrific year”. Ocado…

CMOs think an increasing focus on digital marketing has been the biggest change to their roles over the past five…

Marketing Week’s annual celebration of effectiveness, creativity and innovation returns for 2025 with a stellar jury of senior marketers lined…

Source: Shutterstock AB InBev’s chief executive says the company determines the level of marketing investment behind its brands not as…

Tesla’s brand health rating fell to -13.1 in February, versus a score -2.3 a year prior, according to YouGov BrandIndex…

Hein Schumacher, who has been responsible for moving Unilever away from “force-fitting” purpose and pursuing a “fewer things better” mantra,…

Amex Global Business Travel has created separate CMO and chief product and strategy officer positions as it looks to boost…