Browsing: Marketing

Catherine Lloyd will join the business as CMO later this month, taking over from Yilmaz Erceyes who departed the firm…

The vast majority of B2B marketing decision makers expect their budget to increase in 2026, according to a new study.…

Premier Foods says it is “evolving” its marketing strategy to make more use of influencers. During a call with investors…

Bupa, Persil and Tesco have also secured multiple nominations, while six agencies have made the shortlist for Agency of the…

Adidas, EE, Monzo, ServiceNow, Specsavers and Warburtons have been shortlisted for Marketing Week’s Brand of the Year, in partnership with…

Marketing budgets were revised upward in Q2, but the growth was largely driven by tactical activities, such as sales promotions…

Cancer Research UK is looking for a new marketing director as Philip Almond announces he will retire from the charity…

Tyre brand Hankook is looking to drive growth by shunning category norms and leaning on humour as it launches its…

Trust revealed as the second most powerful business driver in B2B More than two-thirds (67%) of B2B decision makers feel…

The EV market in the UK is growing, but the average British driver is still hesitant to make the switch.…