Browsing: Marketing

Credit: Chris Redan / Shutterstock Abercrombie & Fitch credited the strength of its brands, continued global expansion and “customer first”…

CEO Bjørn Gulden says Adidas is “in very good shape” for 2025, as the sportswear giant prepares to increase its…

Source: Shutterstock Removing TV advertising from the media mix could reduce profits for a campaign by 24% within three months…

Greggs says its brand has been of “paramount importance” in driving growth amid low consumer confidence in 2024, as the…

Keen to eliminate “distractions” with a switch back to Aberdeen, the firm is looking to build on “improved customer awareness”…

While around half (52%) of marketers believe they give clear and constructive feedback, less than a third (30%) of agencies…

Hazel McGuire has been promoted to oversee the global departments of brand and PR, with the addition of communications, customer…

In this episode, we’re tackling the industry’s early talent issue and highlighting the importance of opening up marketing.   This…

This year’s Sprintathon charity event will take total fundraising above the £1m mark. The Marketing Society’s annual Sprintathon is returning…

Sky Media’s Sky Zero Footprint Fund will award £2m in advertising support to brands, charities and organisations helping to move…