Browsing: Marketing

New research from ISBA reveals 58% of advertisers now have a generative AI policy in place. Marketers are continuing to…

The group says the change will bring its “most trusted brand” to the forefront, as it moves to a branded…

For much of the past two decades, traditional brick-and-mortar travel agencies have been in decline, with the ease and value…

Nearly two-thirds of B2B businesses say buyers are tightening budgets Almost two-thirds (65%) of B2B businesses believe their buyers are…

Craig Inglis will leave the business in October after joining in June 2024 as its first CMO. Merlin Entertainments’ chief…

Diageo’s interim CEO Nik Jhangiani says the business had fallen into a “vicious cycle” of increasing investment in marketing to…

The Marketing Academy Fellowship is designed to help CMOs transition into CEO roles and broader C-suite positions. The Marketing Academy…

Fernando Fernandez has promised to “attack” mediocrity within the business, as the standard of Unilever’s top 200 leaders is assessed…

Being an effective marketer can take shape in many ways, but some skills and capabilities are more underrated – and…

American Eagle Outfitters has credited brand and marketing – in particular the viral ‘Sydney Sweeny has great jeans’ campaign –…