Browsing: Marketing

In the latest episode, Elf Beauty’s chief brand officer explains how a purpose-led marketing strategy and diverse leadership has driven…

The newly created role brings together Primark’s customer and digital teams, Marketing Week can reveal, following increased emphasis on the…

WPP has appointed former Microsoft UK CEO Cindy Rose as its new CEO. She will step into the position from…

Trust is a key, board level KPI for just over a fifth (22%) of brands, while almost half (49%) claim…

Origin is opening access to advertisers interested in measuring deduplicated cross-media reach and frequency across linear TV, online video and…

Jaclyn Beavis is now marketing director for mobile and broadband business Sky Connectivity, while Steff Bryant is named marketing director…

In posts now found to be “misleading”, Lipton Ice Tea told consumers it was discontinuing its peach flavour as an…

Much has been written about the changing role of marketing in B2B businesses and the rising importance of brand building,…

Women’s sport is at a “crucial inflection point”, according to CEO of the Women’s Sport Trust, Tammy Parlour. Speaking at an…

Mastercard CMO Raja Rajamannar is “shocked” at how slow the marketing industry has been to shift from traditional advertising to…