Browsing: Marketing

Sweaty Betty’s CMO Kerry Williams says marketers must be personally invested when working for a purpose-led brand to ensure the…

Through brands including Smirnoff and Guinness, Diageo is investing in accessibility across advertising, design and experiences. Leveraging its global reach,…

Fifteen new signatories, including the likes of Estée Lauder and Giffgaff, have thrown their weight behind the Influencer Marketing Code…

Despite heavy losses, Burberry believes it can become a “high performing luxury brand” by prioritising “sustainable value creation”. Burberry has…

CEO Kevin Plank says marketing investment will remain flat, but will be utilised in “micro doses” rather than “big splashes”.…

Marketing Week has teamed up with the Advertising Association for a third year to spotlight organisations that have opened up…

The WSL and Women’s Championship are being renamed WSL 1 and WSL 2, with a new visual identity to drive…

Source: Shutterstock The best-selling pizza in Italy, by a long way, is a margherita. Yep, that’s right, the undisputed experts…

The Marketing Academy has revealed the latest cohort of marketing executives selected for its 2025 Scholarship programme. Now in its…

In the latest episode, we explore marketing’s skills gap problem, from effectiveness to social media. Recent data from Marketing Week’s…