Browsing: Marketing

Josh Line fills the role which has been vacant since October after former CMO Tressie Lieberman left Yahoo to become…

In an address to industry leaders and IPA members, new IPA president Karen Martin highlighted key challenges facing the ad…

Strategic dysfunction preventing CMOs from long-term planning The majority of CMOs (84%) report high levels of strategic dysfunction present within their…

The retailer has sold its high street branches, but retains its WHSmith travel retail proposition, which now makes up 75%…

David Hills will remain at Asda until later this year with the supermarket yet to announce his replacement. Asda’s chief…

Three has moved from a “social-centric approach”, where two-thirds of its media budget was allocated to channels like social media,…

As it looks to expand internationally, Next is increasing its focus on measuring marketing incrementally and is considering upping spend.…

First launched in 2011, the personalised packs delivered a sales uplift and engaged more young consumers, something Coke will be…

The campaign supporting the scheme aims to address perceptions price is a “challenge” in convenience store settings. For the first…

Ryanair’s ‘Prime’ membership offers exclusive seat sale access, free reserved seats, and free travel insurance for every flight taken. Ryanair…