Markey, who was named Marketing Week’s Marketer of the Year in 2023, is leaving Boots UK after four and a half years.
Pete Markey has stepped down as chief marketing officer at Boots UK.
Markey, who was named Marketing Week’s Marketer of the Year in 2023, joined the business four and a half years ago.
During his time at the retail giant, Markey led widespread, research-driven changes that have seen the loyalty proposition become a core part of the strategy, alongside the launch in 2022 of a new positioning moving away from the tagline ‘Feel Good’ to ‘With You. For Life’.
“Boots is an incredible business and it’s been an honour to work on such an amazing brand and with such a talented group of people over the past 4.5 years,” Markey wrote in a LinkedIn post earlier today (17 June).
“I’m excited about the next chapter in my career and wish everyone in the Boots UK and Irish business continued success.”
Markey is currently ISBA president, a role he assumed last summer. Before joining Boots, he held senior marketing roles at TSB, Aviva and the Post Office.
“Pete Markey has stepped down from his role after four and a half years leading our marketing function,” says a Boots spokesperson.
“Pete has made a significant contribution during his time with us, leading our marketing transformation and delivering many creative campaigns alongside our talented marketing team. We would like to thank him for his support and wish him well for the future.”
In an interview with Marketing Week earlier this year, Markey laid out plans for Boots’ marketing in 2025. The CMO explained value for money will be a key theme across the retailer’s marketing this year. The aim is to “build on the momentum” from its successful Christmas 2024 campaign, focusing on “affordability” and “incredible products”.
It is not yet known who will replace Markey at Boots.
