Josh Line fills the role which has been vacant since October after former CMO Tressie Lieberman left Yahoo to become Starbucks’ global chief brand officer.
Yahoo has appointed Josh Line as its new chief marketing officer to lead the company’s global marketing strategies, brand positioning, user acquisition and customer engagement initiatives.
The web service provider has been without a CMO since October after previous CMO Tressie Lieberman left the company to become Starbucks’ new global chief brand officer. Line will report directly to Yahoo CEO Jim Lanzone.
Line was most recently Paramount Global’s chief brand officer and spearheaded the media company’s rebrand from ViacomCBS to Paramount Global. He also chaired the company’s marketing council, leading to the establishment of marketing centres of excellence in media, production operations, marketing technology and social strategy.
During his 14 years at Paramount, Line also led marketing, creative and digital studios at Comedy Central, Paramount Network and TV Land. Before Paramount, he held account director roles at agencies Scratch, Droga5 and Anomaly, where he worked on the GM, BMW, Coca-Cola, Nestlé and Disney accounts.
Lanzone calls Line the “ideal leader” to lead the Yahoo brand during what he describes as a “critical moment in our journey”.
“I am excited to welcome Josh to Yahoo, where his expertise in driving brand strategy and fostering collaboration across every facet of marketing leadership will be crucial,” he says.
This year marks Yahoo’s 30th birthday, and Line says its “mission to be a trusted guide through the digital wilderness is as relevant as ever”.
“I couldn’t be more excited about the opportunity to reignite love and cultural impact for this iconic brand and drive growth for its portfolio of products,” he says.
