Now in its 11th year, the Festival of Marketing returns with a line-up of global B2B marketing leaders, including speakers from PWC, Pearson and Amex Global Business Travel.
Marketing Week’s Festival of Marketing returns to London on 2 October for its 11th year, with a stage dedicated to the world of B2B marketing.
In the first session, a panel of senior marketing leaders take on the myths that continue to limit progress in the B2B space, with perspectives from across the legal, education and travel industries.
You’ll hear from Leor Franks, chief commercial officer at law firm Kingsley Napley, who offers a sharp view from the legal sector, where brand building and marketing are often undervalued or misunderstood.
While Rachel Exton brings a brand lens shaped by scale and complexity. As vice-president of global brand at Pearson, she leads the strategic direction of one of the world’s most recognisable education companies.
Joining them is Rich Atkinson-Toal, vice-president of global brand & marketing at Amex Global Business Travel. His remit involves stewarding a brand trusted by thousands of corporate clients while also evolving its relevance in a fast-changing category.Les Binet and Dr Grace Kite to spotlight effectiveness at this year’s Festival of Marketing
Immediately following in the next session, Jon Lombardo and Peter Weinberg want to reframe how we think about market research. In their session, they argue that the current pace of traditional research cycles is fundamentally broken.
Their answer is synthetic research which they claim is faster, scalable and built to keep pace with business decision-making.
As co-founders of Evidenza.ai and regular Marketing Week columnists, they have built a reputation for clear thinking and strategic provocation. Together they previously led the LinkedIn B2B Institute, where they became known for championing the long-term effectiveness of brand marketing. Hear from P&G, Coke and Specsavers at this year’s Festival of Marketing
You can also hear from Marketing Week’s Marketer of the Year, PwC’s global CMO, Antonia Wade in her session. A true champion for B2B and marketing in complex environments, Wade has built an impressive career with successful stints at Capita, Thomson Reuters and Accenture.
She will be discussing how to become a better marketer by becoming a better business leader, how to communicate with sales and finance, and how to take care of yourself and those around you in your marketing team and beyond.
The Festival of Marketing takes place on 2 October at The Brewery in central London. For more information, to view the full agenda and to buy tickets, click here.
