Depop’s former CMO and chief brand officer Peter Semple is stepping into the full-time CEO role.
Depop has appointed former CMO and chief brand officer Peter Semple as its new CEO, effective 1 August.
Semple has served as interim CEO of the secondhand marketplace since May this year, after former CEO Kruti Patel Goyal was named president and chief growth officer at Etsy. Depop was fully taken over by Etsy in 2021.
Semple previously served as Depop’s CMO from February 2019 to March 2021, as its chief brand officer from March 2021 to February 2023 and as CMO again from February 2023 to May this year.
Before this, he spent seven years at Google’s Creative Lab and held account director roles at VCCP and Anomaly.
On his appointment as CEO, Semple said he’s “excited” to lead the business through this “next phase of growth”, saying his journey from “building” the brand in marketing to becoming CEO has been a “privilege”.
“Together with our incredible team, I am committed to accelerating our mission to make fashion circular,” he said of his priorities.
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Etsy’s revenue grow by 0.8% for the quarter ending 31 March 2025. The firm’s marketplace revenue growth was aided by a 2.1% increase in payment revenue, “primarily driven” by Depop’s expansion, as well as sales in locations where the secondhand marketplace charges higher fees.
Depop currently boasts approximately 43.5 million users, with over 49 million items for sale on the platform. Over $5bn (£3.7bn) goods have been sold by the community to date.
The business has leveraged partnerships with the likes of DKNY and the Tony Hawk’s Pro Skater video game to maintain cultural relevance. In 2021, Semple told Marketing Week Depop’s audience is “purpose-led” and noted the need to evolve in line with consumers.
“I always see brand as progress,” said Semple, adding “It’s always an iteration and a reaction to what’s happening in the world and what’s happening with your audience”.
Etsy CEO Josh Silverman said Semple has “demonstrated not only a proven ability to lead and inspire teams, but showed his “dedication” to the Depop mission and its community.
“He brings a strong understanding of Depop’s position in culture and resale, and we couldn’t be more confident in his vision for the future,” added Silverman.
