In the latest episode, Elf Beauty’s chief brand officer explains how a purpose-led marketing strategy and diverse leadership has driven 25 consecutive quarters of growth.
Elf Beauty recently marked its 25th consecutive quarter of growth. With sales up 28% year-on-year, it’s a business charging forward while many others struggle with stagnation.
Laurie Lam, chief brand officer at Elf Beauty, joins the Marketing Week podcast to shed light on how the business is achieving its success.
“It doesn’t happen by mistake,” she tells Molly Innes, senior reporter at Marketing Week. “It really happens by design, and that design is with our CEO, who has built a board of directors that is 67% women and 44% diverse.”
Lam also asks what would happen if other brands had boards and teams that reflect their communities.
“We can see that for us, it equals profit. Your purpose is driving performance, and it’s driving incredible results.”
Ahead of the next episode in Marketing Week’s regular series, find The Marketing Week Podcast on Apple Podcasts, Spotify and Acast.
