Apple is not planning to make any major artificial intelligence (AI) announcements at the Worldwide Developers Conference (WWDC) 2025, set to be held between June 9-13, as per the report. The Cupertino-based tech giant is said to be still behind schedule on its previously announced AI features, and will avoid introducing any new features that might not be ready to be shipped by the time the new versions of its operating systems are out. However, the company could open its smaller AI models to third-party app developers and preview an AI-powered power management mode.
Apple Intelligence Could Take a Backseat at WWDC 2025
In his Power-On newsletter, Bloomberg’s Mark Gurman states that the iPhone maker does have a few AI tools and features in its pipeline, however, they are unlikely to be released this year. Citing unnamed people familiar with Apple’s WWDC plans, the report claimed that this year’s conference will likely not include any major AI-related announcements and “could make Apple’s shortcomings [as an AI leader] even more obvious.”
The company could still make three AI announcements, however. As per the report, Apple could let third-party app developers access its in-house large language models (LLMs) to add AI features within the apps, or create new AI-powered apps. To begin with, the tech giant is said to offer its smaller models with about three billion parameters, which handle text-based tasks.
Other reported AI announcements include introducing a new power management mode which will use AI in some capacity, integration of the Translate app with AirPods and Siri, and a possible rebranding of several existing features in the Safari browser and Photos app as AI-powered.
Gurman claims that despite the possible lacklustre AI lineup this year, the company is working on several major projects that might be introduced in the coming years. One of them is the indefinitely delayed revamp of Siri. At last year’s WWDC, Apple claimed that Siri would be integrated with generative AI capabilities, and it would be able to speak conversationally and understand contextual commands.
Apple is also said to be working on adding AI capabilities to its Shortcuts app and letting users create actions using natural language prompts. Apart from this, an in-house AI chatbot that can access the web, as well as an AI doctor service which is internally called Mulberry, is also said to be in the works. These features will reportedly arrive in 2026 and could be part of next year’s WWDC.
